BPIF - Variable Data Case Study.
As the national membership body for Printers, the BPIF know a thing or two about quality print work. And when their marketing department wanted to carry out a four part mailer campaign advertising the benefits of membership to Print Businesses nationwide, they made use of our know-how.
Each of the four parts of the campaign focussed on a different membership benefit, ranging from general positives through to legal aid support. Each mailer was customised to address the recipient by name and company name. We were also able to identify the size of business and how many competitors they had locally – and demonstrate this knowledge in a way that strengthened the case for membership.
At Pelican, we can use any piece of information held in a database and incorporate it in the text or graphic of a printed piece. Making intelligent use of the data available – as the BPIF discovered – can strengthen your message and improve your results or response significantly.