Variable Information Printing.

Great jargon, but what does it mean for you?

With true digital print it becomes possible to create personalised leaflets, letters, mailers and much much more.

Gone are the days when all you could change was the name and address on a printed piece. Imagine being able to change pictures, colours, backgrounds, foregrounds, whole chunks of text… in fact change almost anything that can be changed.

Now, if you want, you can personalise a every single page of a brochure to suit a particular client or mail target. Change the offer based on information in your database. Change the complete page to suit your target.

And get this - it has been statistically proven that personalisation of this type can increase response by 500% plus*.

Naturally, to do this kind of personalisation you have to have a database that comes up to scratch. But, if you do, then anything is possible.

We use a Variable Information Software Engine called “Darwin” – it integrates directly with the type of files you are used to supplying – Quark Xpress and InDesign – so designers and artist don’t have to learn anything new.

Darwin comes from CREO, founded in 1983 and now a subsidiary of Kodak. Creo have had a long and successful commitment to the print industry which continues with the development of products such as Darwin.

The Darwin™ VI authoring tool enables you to personalize your documents to deliver the right message to the right customer, increasing recipient response rates and providing greater ROI for you and your clients.

Pelican Press and Darwin give you the creative freedom to design and author powerful 1:1 marketing campaigns of unlimited length without breaking your budget.

Why not talk to us about the possibilities for you and your designers, call Pelican now on 0161 273 3434 or email using our contact form - and let’s make it personal.